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About co opetition now available in paperback with an all new readers guide the new york times and business week bestseller co opetition revolutionized the game of business with over 40000 copies sold and now in its 9th printing co opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Marketing papers wharton school 4 1 1997 review of barry j nalebuff and adam n brandenburgerco opetition 1 revolutionary mindset that redefines competition and co operation 2 the game theory strategy thats changing the game of business j scott armstrong university of pennsylvania armstrongwhartonupennedu terry clark emory university. Abebookscom co opetition 9780385479509 by adam m brandenburger barry j nalebuff and a great selection of similar new used and collectible books available now at great prices. Adam brandenburger and barry nalebuff professors in economics at harvard and yale university and specialists in the field of game theory developed their co opetition model in the mid 1990s based on case studies across different industries they argued that cooperation and competition are both necessary and desirable when doing business. Buy co opetition 2 by adam m brandenburger barry j nalebuff isbn 9781861975072 from amazons book store everyday low prices and free delivery on eligible orders